All about the details.

WURSTFEST

Overview

Wurstfest is an extremely popular festival that occurs in New Braunfels, Texas. The festival features music, food, beverages and activities revolving around German culture and heritage. The festival is a great place for people of all ages to attend and is held every year in the Fall.

Approach

To offer a stronger and more recognizable look for the festival, the logo and branding has been overhauled for the year 2021. Taking inspiration from the Bauhaus, a German school known for revolutionizing design, the festival’s brand now feels unique. Much like the culture it is based on.

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