Overview

Wurstfest is an extremely popular festival that occurs in New Braunfels, Texas. The festival features music, food, beverages and activities revolving around German culture and heritage. The festival is a great place for people of all ages to attend and is held every year in the Fall.

Approach

To offer a stronger and more recognizable look for the festival, the logo and branding has been overhauled for the year 2021. Taking inspiration from the Bauhaus, a German school known for revolutionizing design, the festival’s brand now feels unique. Much like the culture it is based on.

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