Overview

Pro Jam is a jam packed full of protein. In the mornings, it can sometimes be too hectic or tiring to make a full breakfast, so Pro Jam is a solution to that. The spread can be put on anything one would normally spread jam and one serving can have up to twelve grams of protein. This allows for one to get a boost of energy and fulfilling meal with no cooking and within no time.

Approach

Pro Jam went through many iterations before finally landing on the impactful and simplistic style it now has. The black backgrounds with pops of bright colors will help Pro Jam stand out very well amongst competitors. Many of the subtle design choices convey a feeling of weightiness and punch, while also feeling fresh and energetic.